Roadmap to 20 Million
Our strategic plan to build a movement of believers in data ownership
This isn't about selling a product. It's about building a movement. When we reach 20 million people who believe in data ownership, we create the tipping point that forces systemic change. Here's how we get there.
Phase 1: Launch
Establishing our foundation and making data ownership accessible to everyone. This is where we introduce the movement and start building community.
- Launch Digital Dignity website and core messaging
- Create foundational video content explaining data ownership
- Establish social media presence across key platforms
- Begin email community building
- Release Declaration of Digital Dignity
Phase 2: Audience Building
Scaling our message through strategic content and cultural partnerships. This phase focuses on reaching people where they already are.
- Launch comprehensive content campaigns across platforms
- Initiate Music Is History events and cultural programming
- Build partnerships with creators and influencers
- Develop educational resources and toolkits
- Host community events and webinars
- Reach initial milestone of 100,000 believers
Phase 3: RFDD Launch
Introducing Run for Digital Dignity (RFDD), our innovative sponsorship platform built on Grail. This is where belief turns into tangible support.
- Launch RFDD sponsorship platform on Grail
- Enable community members to sponsor content creators
- Demonstrate data ownership in action
- Create feedback loops between supporters and creators
- Scale platform engagement and participation
Phase 4: Growth
Accelerating toward our goal of 20 million believers. This is where the movement reaches critical mass and becomes impossible to ignore.
- Scale content and community engagement exponentially
- Expand Music Is History and cultural initiatives
- Build strategic partnerships with aligned organizations
- Launch additional tools and products for the community
- Create regional and local Digital Dignity chapters
- Reach the tipping point: 20 million believers
Believers in Data Ownership